Saliency-aware color harmony models for outdoor signboard

Lin, Yanna; Zeng, Wei; Ye, Yu; Qu, Huamin

doi:10.1016/j.cag.2022.04.012

Cited by 7 publications

(3 citation statements)

References 37 publications

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“…Different gender labels affect the degree of subjective preference for color and the response to the environment [16]. In addition, extracting colors according to the local environment can help enhance the harmony of sign design [17]. The review shows that color significantly affects the visual appeal, subjective preference, and visual harmony of environmental signage design, but few articles discuss the quantitative relationship between gaze behavior and subjective preference.…”

Section: Color Research In Public Facility Designmentioning

confidence: 99%

“…Increased gaze behavior is the initial goal of sign design, which is a prerequisite for impressing visitors in sign design. Moreover, a more significant degree of preference indicates a greater readiness to travel and explore, which is beneficial to inciting further purchasing behavior [17].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…After preliminar Color has three measurable attributes: hue, brightness, and saturation [44]. To better merge with the local environment, lessen the feeling of abruptness, and more easily conjure the cultural identity of local people and visitors [17], the colors used in field design are frequently derived from traditional local palettes. Consequently, in terms of color extraction, environmental color mapping (a method for objectively identifying and recording color features) [45,46] was used to extract seven local traditional representative Gangnam colors: white for exterior walls (RGB255, 255, 255), red for lanterns (RGB169, 55, 56), yellow for plaques (RGB205, 181, 141), black for the roof (RGB65, 63, 70), brown for the wall pillar (RGB84, 65, 55), brown for the gate (RGB77, 45,45), and grey for the wall base (RGB100, 103, 108).…”

Section: Materials Changes To the Logomentioning

confidence: 99%

See 2 more Smart Citations

Design Element Preferences in Public Facilities: An Eye Tracking Study

Liu

Zhi-cheng

2023

Land

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As a highly used form of architecture, public facilities are closely related to people’s daily lives. The aesthetic level of their design greatly affects the quality of people’s lives and interactions, as well as the appearance of the whole area. However, research on their design elements has not received enough attention, and few quantitative studies on the design of public facilities simultaneously focus on multiple influencing factors such as color and material. Therefore, this study uses eye-tracking technology and audience aesthetic preference evaluation to explore the appropriate combination of color and materials in sign design. This study found that, in the design of public facilities and in terms of aesthetic preference, firstly, color has more influence on subjective preference and objective gaze behavior than material. Secondly, men prefer technological and changeable colors and materials, and women prefer soft and uniform materials. Finally, visitors spend more time gazing at their preferred signs, which means that visitors’ top-down gaze behavior and bottom-up psychological perception are highly unified. Regarding material perception, visitors’ subjective preferences are influenced by the physical or cultural properties of the material itself. This study’s results will provide suggestions for future urban and landscape architecture design in terms of color and material aesthetics, and the research methodology can be applied to more scenarios in environmental spaces.

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Section: Color Research In Public Facility Designmentioning

confidence: 99%

Section: Conceptual Frameworkmentioning

confidence: 99%