“…The potential impacts extend to the level of funding allocated to plant conservation efforts (Balding & Williams, 2016), plant science research and enhanced participation in plant‐focused citizen science projects. To raise plant awareness and appreciation, an impressive diversity of approaches promoting botany in educational settings, as well as outside the classroom, has been proposed and developed (Crisci et al, 2020; Fančovičová & Prokop, 2011; Friesner et al, 2021; Jose et al, 2019; Levesley et al, 2012; McDonough Mackenzie et al, 2020; Moores et al, 2021; Pany et al, 2019; Thorogood, 2020; Woodland, 2007) with many demonstrating a measurable increase in botanical literacy among participants (Pinkerton et al, 2021; Ryplova & Pokorny, 2020; Stagg & Donkin, 2013; Wells et al, 2021). The growing number of initiatives run by plant scientists, such as international Fascination of Plants Day (https://plantday18may.org/), PlantLoveStories (https://www.plantlovestories.com) or More Than Weeds (https://morethanweeds.co.uk/), as well as relentless work of botanical gardens around the world, also continues to promote an awareness and appreciation of plants among the general public.…”