2024
DOI: 10.1177/14648849241251973
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Say what you want: Evaluation and engagement with YouTube broadcasts on ChatGPT

Marta Dynel

Abstract: ChatGPT caused a worldwide sensation upon its launch, as evidenced by the extensive coverage across traditional and new media. This paper delves into the diverse evaluative discourses about this AI chatbot both in YouTube news videos (originally, television broadcasts) and in user comments facilitated by YouTube’s interactivity. The qualitative-quantitative discourse analysis probes diversified evaluations within YouTube broadcast talk, together with their impact on viewers’ perceptions of the broadcasts’ stan… Show more

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