“…The existing literature covers many topics, including psychological and behavioral factors impacting the decision-making process, factors influencing buyer-supplier relations, contract framing and its emotional, behavioral and relational impacts, (e.g. Bendoly et al, 2006Bendoly et al, , 2010Cevikparmak et al, 2022;Donohue and Schultz, 2019;Fahimnia et al, 2019;Ghoshal and Moran, 1996;Goudarzi et al, 2021;Selviaridis and van der Valk, 2019;Weber and Mayer, 2011;Vanneste and Puranam, 2010) etc. This research contributes to the extant behavioral operations management and contracting literature by highlighting the importance of contract design, which also informs the contract selection and management, underlining the psychological/behavioral consequences (i.e.…”