The article focuses on the need for career guidance in rural schools, the popularization of cooperative entrepreneurship, the results of the «school cooperation» project in the Kazan Cooperative Institute.
The relevance of the topic touched upon in this article is due to the fact that today modern youth does not see the possibility of self-realization and a decent lifestyle in rural areas, in their small homeland. The development and promotion of the «school cooperation» project provides an opportunity for young people, students of rural schools to realize the possibilities of doing business in rural areas (and/or in cities) by engaging in cooperative entrepreneurship.
Using the method of descriptive analysis of the data set and numerous surveys of rural schools, district administrations of the Republic of Tatarstan, as well as other regions of the Russian Federation, it was concluded that modern youth does not seek to stay in rural areas. The monitoring made it possible to come to the conclusion that in many regions of the republic there is a personnel shortage of individual specialists.
Results. Based on the data obtained, the directions of cooperation and the possibility of implementing the «Accelerator of School Cooperatives» project were proposed, which was highly appreciated by the Agency for Strategic Initiatives, corresponds to the goals of national projects and subprojects. Popularization and development of cooperation will make it possible to create a full-cycle cooperation in the future. The materials of the article will be useful to the heads of district administrations, heads of secondary schools for the popularization of cooperative entrepreneurship and the organization of student cooperatives in the regions.