Scope of changes and frequency of occurrence of Anglicisms in a certain time frame in textbooks of economics

Abstract

ApstraktDanas nije teško zapaziti pretjeran broj anglicizama. U lingvističkoj praksi nema dovoljno iscrpnih istraživanja ove pojave. To je jedan od razloga što se malo zna o obimu pojavljivanja anglicizama u određenim vremenskim jedinicama, za pet, za deset ili više godina. Nepoznati su tempo, nivo i pravilnost adaptacije. Čini se da se ne preduzimaju odgovarajuće mjere za suzbijanje neopravdanih anglicizama koji potiskuju veliki broj riječi srpskog jezika istih. Ovakva jezička praksa utiče da srpski jezik bude ugrožen u svom prirodnom razvitku i da se raširi neki surogat koji nije ni engleski ni srpski. Takva situacija je nametnula potrebu da se u ovom radu, na jednom malom uzorku, ukaže na problem prisustva i rasta anglicizama u udžbenicima ekonomije.Ključne reči: anglicizam, ekonomija, adaptacija, lingvistička praksa, invazija anglicizama SCOPE OF CHANGES AND FREQUENCY OF OCCURRENCE OF ANGLICISMS IN A CERTAIN TIME FRAME IN TEXTBOOKS OF ECONOMICS AbstractNowadays, it is not difficult to notice a great number of Anglicisms. In the linguistic practice, there is no extensive research on this phenomenon. That is one of the reasons why so little is known about the extent of Anglicisms appearance at certain units, for five, ten or more years. The level, tempo of adaptation are not known. It seems that no appropriate measures are taken to combat the use of unjustified Anglicisms, which suppress many of the same words in the Serbian language. Such a linguistic practice threatens the natural development of the Serbian language and to spread a surrogate that is neither English nor Serbian. So, it seems necessary to present, on a small sample, the presence and growth of Anglicisms in textbooks of economics.