Scoring strategy goals: Measuring corporate social responsibility in professional European football

Breitbarth, Tim; Hovemann, Gregor; Walzel, Stefan

doi:10.1002/tie.20448

Cited by 57 publications

(59 citation statements)

References 26 publications

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“…Some exceptions are developmental programs for adolescent females (LeCroy, 2004;Warner, Dixon, & Schumann, 2009), noting that these are unrelated to the CSR efforts of major professional or amateur sport organizations, and an evaluation of the "Get Fit with the Grizzlies" program to educate students in Memphis City Schools on nutrition and physical activity (Irwin, Irwin, Miller, Somes, & Richey, 2010). Breitbarth, Hoveman, and Walzel (2011) developed a model for measuring CSR on the club level in European professional football. They identified potential organizational measurement along quantifiable economic, integrative-political, and ethical-emotional dimensions.…”

Section: Csr CCI and Sportmentioning

confidence: 99%

Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative

Kihl

Babiak

Tainsky

2014

Journal of Sport Management

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As corporate community initiatives (CCI) in sport are becoming an important dimension of corporate social responsibility, a key issue is evaluating the quality of the processes by which they are delivered and how they are managed. The purpose of this study was to explore the implementation process of a professional sport team's CCI using program evaluation theory (Chen, 2005). Interviews were conducted with 42 key stakeholders (team executives, partnership implementers, participants, parents, coaches) from one Major League Baseball team's CCI to understand critical processes involved in CCI implementation and execution. The findings showed concerns in the quality of program implementation with the: 1) the partnership agreement, 2) the ecological context, 3) protocol and implementation, and 4) target population. We propose an iterative model of program evaluation for use in the sport context. We conclude the paper with recommendations for further research in this area and implications for practitioners.

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Section: Csr CCI and Sportmentioning

confidence: 99%

Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative

Kihl

Babiak

Tainsky

2014

Journal of Sport Management

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“…The same direction of strategic CSR follows the model that Breitbarth et al, (2011) have developed for measuring CSR effectiveness in the professional football clubs and the conceptualized CSR Performance Scorecard where the evaluation criteria should also come from stakeholder's objectives and motives. The consumers' CSR awareness that Pomering and Dolnicar, (2009) have alluded, is also a crucial moderator of CSR effectiveness, thus CSR awareness could be a measure for CSR performance and effectiveness.…”

Section: Discussionmentioning

confidence: 99%

Corporate Social Responsibility (CSR) Effectiveness in the Greek Proffesional Sport Context

Douvis¹,

Kyriakis²,

Kriemadis³

et al. 2015

IJSMaRT

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The present study examined CSR evaluation issues regarding the effectiveness of CSR activities in Greek professional sport organizations. The initial results illustrated a general absence of CSR effectiveness evaluation. The findings of the study revealed that the majority of respondents have reported that in fact CSR performance is not measured mainly because of a lack of a methodology or a common framework. A major barrier to CSR assessment and evaluation practices is represented by the respondents' perceptions with respect to the nature of CSR. However, executives and managers mentioned a range of estimations to assess the impacts of their CSR actions, thus CSR effectiveness underlies subjective assessments of positive effect observations. Based on the results and the literature, the present study discusses the implications regarding the issue of CSR measurement and evaluation in Greek professional sport organizations.

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“…Walters (2009) argues that the popularity and global reach of sport organizations and their appeal on youth makes them more effective promoters of environmental awareness, cultural understanding, social integration and social responsibility. This argument has been verified by Breitbarth et al (2011) who document that managers within sport organizations can enhance their economic prospects through the achievement of social and community objectives, by improving sectors of activity pointed by stakeholders or even substantiating innovating ideas and goals.…”

Section: Introductionmentioning

confidence: 89%

Corporate Social Responsibility and Firm Value in the Sport Recreation Sector: A Review

Dimitropoulos¹,

Vrondou

2015

BMS

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Corporate Social Responsibility (CSR) has evolved as a significant strategic issue for modern corporations and received increased attention by researchers internationally. The scope of this study is to present a comprehensive review of the studies examining the impact of certain dimensions of corporate social responsibility (CSR) on the value of firms operating within the idiosyncratic sport recreation sector. The paper identifies four key dimensions of CSR that sport recreation firms must target in order to improve their image, community connections and bottom line financial numbers. These dimensions are the connections with the local communities, the protection of natural environment, their product-service quality and their employee's satisfaction and retention. The improvement or significant involvement on behalf of sport recreation firms within these sectors can provide significant competitive advantages and enhance corporate value. Useful policy implications are also provided within the paper.

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Scoring strategy goals: Measuring corporate social responsibility in professional European football

Cited by 57 publications

References 26 publications

Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative

Evaluating the Implementation of a Professional Sport Team’s Corporate Community Involvement Initiative

Corporate Social Responsibility (CSR) Effectiveness in the Greek Proffesional Sport Context

Corporate Social Responsibility and Firm Value in the Sport Recreation Sector: A Review

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