Objective: To assess general public and policy influencer support for populationlevel tobacco control policies in two Canadian provinces.
Methods:We implemented the Chronic Disease Prevention Survey in 2016 to a census sample of policy influencers (n = 302) and a random sample of members of the public (n = 2400) in Alberta and Quebec, Canada. Survey respondents ranked their support for tobacco control policy options using a Likertstyle scale, with aggregate responses presented as net favourable percentages. Levels of support were further analyzed by coding each policy option using the Nuffield Council on Bioethics intervention ladder framework, to assess its level of intrusiveness on personal autonomy.Results: Policy influencers and the public considered the vast majority of tobacco con trol policy options as "extremely" or "very" favourable, although policy influencers in Alberta and Quebec differed on over half the policies, with stronger support in Quebec. Policy influencers and the public strongly supported more intrusive tobacco control policy options, despite anticipated effects on personal autonomy (i.e. for policies target ing children/youth and emerging tobacco products like electronic cigarettes). They indi cated less support for fiscally based tobacco control policies (i.e. taxation), despite these policies being highly effective.
Conclusion:Overall, policy influencers and the general public strongly supported more restrictive tobacco control policies. This study further highlights policies where support among both population groups was unanimous (potential "quick wins" for health advocates). It also highlights areas where additional advocacy work is required to communicate the populationhealth benefit of tobacco control policies.