Critical urban events impact the city agenda, like sustainable urban mobility, safe transportation, and efficient governance, thus leading many times to social disturbance, environmental degradation, and economic and human losses. Such events demand efficient dissemination of their data to the authorities to take rapid and effective actions to minimize their effects. The Social Internet of Vehicles (SIoV) paradigm can aid in monitoring such events in time and space. Vehicles are suitable for monitoring random events in space and time due to their ubiquity. Simultaneously, social relationships between vehicle users establish local communities where social intelligence can help disseminate data collected by VANET to support public management in event recognition. Thus, this article proposes a distributed and robust QoS/QoE aware, social‐based data dissemination solution for critical urban events and investigates how social parameters influence the quality of data dissemination. The impact of social influence, social activity, and friendship strategies was analyzed by simulation. The results show the gains in QoS when using social activity and in QoE subjective metrics when employing social influence.