“…Heung and Qu, 1998;Heung and Cheng, 2000;Law and Au, 2000;Turner and Reisinger, 2001;Wong and Law, 2003;Carmichael and Smith, 2004;Geuens et al, 2004;Lehto et al, 2004;Littrell et al, 2004;Yeung et al, 2004;Yoon-Jung et al, 2004;Yuksel, 2004;Rosenbaum and Spears, 2005;Yu and Littrell, 2005;Hseih and Chang, 2006;Swanson and Horridge, 2006;Hu and Yu, 2007). In addition, shopping as a leisure/hedonistic experience (Babin et al, 1994;Jones, 1999) is receiving increasing attention.…”