“…Several past studies posit service quality as a significant factor contributing to not only higher customer satisfaction (e.g., Bearden and Teel, 1983;Spreng and Mackoy, 1998;Beerli et al, 2004;Jain, 2008;Oyeniyi and Abiodun, 2008;Naeem and Saif, 2009;Awan et al, 2011), but also reduced operating costs, improved sales and profits (e.g., Boulding et al, 1993;Taylor and Baker, 1994;Zeithaml, 1996), greater customer loyalty (Beerli et al, 2004;Islam and Ali, 2011) and favorable word-ofmouth (WOM) communication (Zeithaml, 1996).…”