This study covers an investigation on two wool-type fabrics selected as suitable for cold season dresses. From the
beginning, it was expected that the two fabrics will bear out diverse features in dresses due to the different patterns and
structures, yet suitable for the end use. The fabrics were tested following the standards for the properties linked to the
actual wearing of dresses, some of the features being related also to the general appearance expected by any clothing
customer, regardless of the purchasing way (retailing or e-commerce). This opinion was pointed out by a survey of
women’s preferences about buying clothing items. Next, it was achieved the 3D clothing simulation to visualize the cold
season dress, by combining the sketch, the fabric (with raw material, pattern, colours, and overall features expected for
wearing) and finally, the wearer’s body. This approach allowed stepping forward from the experimental results reached
for fabrics’ overall quality after the laboratory testing to the dress simulation, to give customers virtual perceptions on the
fabrics’ suitability for particular outfits. Therefore, within the textile value chain, the weaving companies should upgrade
the design process by including the benefits of the 3D clothing simulation. This strategy would move towards the
reaching of the consumer’s perspective on the fabrics suitability for manufacturing items of clothing as successful
products on the market.