Selection of communication technologies—A perspective based on information richness theory and trust

Lo, Shao‐Kang; Lie, Ting

doi:10.1016/j.technovation.2007.05.017

Cited by 51 publications

(24 citation statements)

References 33 publications

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“…When the franchisees are highly trusted by the franchisor, 1120 N. Gorovaia and J. Windsperger the tolerance level of perceived risk will be higher for the franchisor, and the franchisor will more probably select knowledge-transfer mechanisms with a lower degree of information richness (Lo & Lie, 2008). Hence, under high trust, the franchisor is likely to use less HIR-and more LIR-knowledge-transfer mechanisms because in this low relational risk situation LIR-knowledge-transfer mechanisms facilitate sufficient knowledge-sharing.…”

Section: Relational Risk Reduction Effectmentioning

confidence: 99%

Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives

Gorovaia

Windsperger

2013

The Service Industries Journal

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This study presents an integrative model on the franchisor's choice of knowledge transfer strategy by deriving hypotheses from the knowledge-based theory and the relational governance view. First, based on the knowledge-based view, tacitness of system-specific knowledge influences the choice of the knowledge transfer strategy of the franchisor. The higher the degree of tacitness of knowledge, the more knowledge-transfer mechanisms with a high degree of information richness (HIR) are used, such as training, seminars, visits and formal meetings, and the more likely the franchisor chooses a personalization strategy (P-S). Conversely, the lower the degree of tacitness of system-specific knowledge, the more knowledge transfer mechanisms with a low degree of information richness (LIR) are used, such as reports, emails, intranet, databases, and the more likely the franchisor chooses a codification strategy. Second, based on the relational view of governance, trust influences the choice of knowledge transfer strategy of the franchisor. If trust reduces relational risk, more trust reduces the franchisor's use of HIR-knowledge transfer mechanisms and increases the franchisor's use of LIR-knowledge transfer mechanisms. If trust increases knowledge-sharing between the network partners, it increases the franchisor's use of both HIR-and LIR-knowledge-transfer mechanisms. The hypotheses are tested by using data on the use of the P-S in the Austrian franchise sector. The data provide some support for the hypotheses. A new model on the franchisor's choice of knowledge transfer strategy, using knowledge-based theory and relational view of governance is developed, and specifically, the knowledgebased view of Windsperger and Gorovaia [(2011). Knowledge attributes and the choice of knowledge-transfer mechanisms in networks: The case of franchising. Journal of Management and Governance, 15(4), 617-640] is extended by considering trust as additional explanatory variable of the knowledge-transfer strategy.

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Section: Relational Risk Reduction Effectmentioning

confidence: 99%

Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives

Gorovaia

Windsperger

2013

The Service Industries Journal

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“…Respondents were then asked to state their appraisals of the stressful situation, negative emotions, choices of coping, and emotional change, sequentially. The survey presented three scenarios based on stressors listed by Hudiburg (1992Hudiburg ( , 1995Hudiburg ( , 2003b, the technology paradoxes shown by Mick and Fournier (1998), and the factors that affect consumer choices in communication technologies (Kelleher and O'Malley 2006;Lo and Lie 2008). The scenarios of the purchasing process included (a) obsolete products, i.e., the fear that the products a consumer decides to buy may be soon be outmoded; (b) constant renewal, i.e., the worry that new electronics will lead consumers to recognize previously unrealized needs and buy impulsively; and (c) technological complexity, i.e., consumers' fears that they do not have enough information about price, retailers, and product qualities, and uncertainty of whether or not they purchased a good product.…”

Section: Methodsmentioning

confidence: 99%

Coping with Negative Emotions from Buying Mobile Phones: A Study of Korean Consumers

Jun

Yeo

2012

J Fam Econ Iss

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Consumers can suffer negative emotions, such as anger or fear, if they experience difficulties when buying mobile phones, but then they employ coping strategies to manage those emotions. In addition, cognitive appraisals about the purchase situation affect the negative emotions and coping process. This study constructed a structural model and conducted a mail survey involving 1,000 Korean adults. It was discovered that consumers who felt angry chose expressive support-seeking strategies or avoidance, and those who felt fearful chose only expressive supportseeking strategies. Expressive support-seeking and active coping led to positive emotional change. Self-efficacy appraisal was the key predictor of active coping and negatively affected fear; thus, we suggest that consumer education and training in the purchase of new mobile phones is needed to enhance self-efficacy.

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“…In other words, highly uncertain messages are in greater need of rich information for lessening misunderstanding in order to ensure transmitting quality (Lo and Lie 2008;Palvia et al 2011). Given that negative information is generally presented with negative consequences and lack of beneficial results, it tends to arouse stronger feelings of outcome uncertainty (Broemer 2002;Fiske 1980;Kaneouse and Hanson 1971).…”

Section: Ewom Valence and Information Richnessmentioning

confidence: 99%

“…As experience attribute is more ambiguous and abstract, consumers will need to reconstruct different pieces of information into an overall product evaluation (Coupey 1994;Johnson 1988;Johnson and Russo 1984). According to the information richness theory, highly ambiguous and uncertain attributes which create more latitude for judgment are important factors in accounting for superior performance of information richness (Daft and Lengel 1986;Lo and Lie 2008;Palvia et al 2011). Besides, information richness will be higher for personal-oriented subjective message than for functional-oriented objective message (Otondo et al 2008).…”

Section: Product Typementioning

confidence: 99%

Education, Educational Services and their Quality

Dulaimi¹

2016

JMM

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Rich information facilitates consumer buying judgment and decision-making, and therefore enhances marketing communication effectiveness. Drawing on the information richness theory, this study attempts to address how valence of electronic word-of-mouth (eWOM), product type and consumer knowledge will yield different levels of eWOM richness perception for experience goods versus search goods. The results based on a three-way experimental study with 156 valid responses suggest that negative eWOM has a stronger effect in producing eWOM information richness than does positive eWOM, and such effect is more pronounced for a leisure farm tour (experience goods) than for digital camera (search goods). The tendency that negative eWOM will provide richer information for the leisure farm tour is more evident for high-knowledge consumers than for low-knowledge consumers. The study's results caution against the aggravated harm of negative eWOM incurred from the dissatisfactory experience of a leisure farm tour. The managerial implications for the practitioners are provided.

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Selection of communication technologies—A perspective based on information richness theory and trust

Cited by 51 publications

References 33 publications

Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives

Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives

Coping with Negative Emotions from Buying Mobile Phones: A Study of Korean Consumers

Education, Educational Services and their Quality

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