Self-efficacy, Life Satisfaction and Quality of Life in Local Tourists of Pakistan

Abstract

The present study was conducted with the aim to investigate the relationship between Selfefficacy, Life satisfaction, and Quality of life in local tourists of Pakistan. Data was collected from local tourists, a total of 151 men and women. A correlational research design was used along with snowball sampling to collect data from participants by using of Self-efficacy scale (SES), Satisfaction with Life Scale (SWLS), and Quality of life scale (QOL). The results revealed that there was a significant positive relationship among self-efficacy, life satisfaction, and quality of life in local tourists of Pakistan. Further, the results showed that self-efficacy and satisfaction with life are significantly correlated with factors of quality of life. Self-efficacy, satisfaction with life, and quality of life are found more in tourists who travel more frequently in a year. This study has implications for developing the tourist industry and encouraging local travel for Pakistani‘s as an intervention to improve the health and wellbeing of people. Keywords: Life satisfaction, local tourism, tourism, Pakistan, quality of life, self-efficacy