Self-reported Willingness to Pay for Texas Persimmon Fruit as a Food Source

Glover, Benjamin J.; Waliczek, Tina M.; Gandonou, Jean-Marc

doi:10.21273/horttech.24.5.580

Cited by 5 publications

(18 citation statements)

References 24 publications

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“…FLORIST SAMPLE AND INTERVIEW SESSION. A panel of experts made up of horticulture, agricultural business, marketing, and focus group researchers reviewed the questionnaire before administration and questions were based on those from previous reliable and valid studies (Glover et al, 2014). Florists were surveyed during mid to late spring season.…”

Section: Methodsmentioning

confidence: 99%

“…The first section of the survey included 11 five-point Likert-type (Likert, 1932) questions ranging from ''strongly agree'' to ''strongly disagree'' pertaining to participants' perceptions of environmental concerns. Examples of questions included, ''I think of myself as an environmentally responsible shopper,'' and ''when I buy a product, I take ecological considerations into account'' (Glover et al, 2014).…”

Section: Methodsmentioning

confidence: 99%

“…Examples of questions included, ''would you buy this cultivar of sunflower,'' ''how much would you pay per stem for this specialty cut flower,'' and ''given a situation where a classictype bunch of sunflowers were offered at $9.99/bunch (10 stems), how much would you be willing to pay for a bunch (10 stems) of this specialty cultivar of sunflowers?'' (Glover et al, 2014;Krystallis and Chryssochoidis, 2005). A seed packet with a photograph of a sunflower with yellow petals and a dark brown to black center was available for reference in case questions arose as to what was considered a ''classic-type bunch of sunflowers,'' although most respondents were familiar with the flower as both a cut material and a regional roadside wildflower.…”

Section: Methodsmentioning

confidence: 99%

“…Participants were asked to choose from multiple choice answers listing various frequency of purchasing habit options. Examples of questions asked included, ''I bought a product that was locally grown in Texas in the last year,'' ''I typically buy food at a box store (Wal-Mart, H-E-B),'' and ''I typically buy food at a local farmers' market'' (Glover et al, 2014;Krystallis and Chryssochoidis, 2005).…”

Section: Methodsmentioning

confidence: 99%

“…The final section consisted of five demographic questions asking participants to provide their age, education level, annual household income, gender, and ethnicity. These were based on a reliable instrument used in a previous similar study (Glover et al, 2014). QUANTITATIVE DATA ANALYSIS.…”

Section: Methodsmentioning

confidence: 99%

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Studying the Market Potential for Specialty Cultivars of Sunflower Cut Flowers

Short

Etheredge

Waliczek

2017

hortte

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In the United States, there is an increasing demand for field- or greenhouse-grown, specialty, locally grown cut flowers. However, certain cultivars of cut flowers are not readily available in the market. The purpose of this research was to produce a crop of novelty sunflowers (Helianthus annuus ‘Firecracker’) and study the marketability of the cut flowers to wholesale and retail florists and consumers. The plants were grown in greenhouses. Stems were harvested and shown to local floral wholesalers/retailers who were individually interviewed on their perceptions of the cut flower as a product. Farmers’ market patrons were administered a quantitative survey to determine their perspectives on locally sourced products and willingness to pay (WTP) for the specialty cut flower (SCF). Results indicated half of the local florists interviewed responded positively to locally grown floral products in general, with all florists willing to pay at the least the same amount for the SCF as they are currently paying for their standard commercially grown, imported cut sunflowers. Farmers’ market customers expressed a WTP of $1.34/stem and/or $10.13/bunch of 10 stems for the SCF with participants who expressed a higher concern for sourcing local products often more willing to pay a higher price for the SCF. Furthermore, among demographic comparisons, there were no differences in WTP based on age, income, and education. However, females were more likely to purchase the SCF when compared with males, and African-Americans were less likely to buy the SCF and willing to pay less for 10-stem bunches when compared with respondents of other ethnic backgrounds. Although many buyers responded positively to the product, results indicate women and those who prefer to buy local would be a good target demographic market for the product.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

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Studying the Market Potential for Specialty Cultivars of Sunflower Cut Flowers

Short

Etheredge

Waliczek

2017

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Profiling the consumers of farmers' markets: a systematic review of survey-based empirical evidence

Maró,

Jámbor

et al. 2023

Renew. Agric. Food Syst.

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Although research on the consumers of farmers' markets spans four decades, no prior study has reviewed the most important characteristics of this consumer segment. Our study collects all the survey-based empirical information available in academic journals listed by WoS and Scopus. Based on the outcomes of 103 studies from 21 countries, consumers are described according to their sociographic characteristics and economic, environmental, and social parameters. Results clearly indicate a homogeneous group, with minor variation mainly due to regional specificities, and identify 27 very typical characteristics. The study identifies key implications for managers and policymakers and provides an agenda for further research.

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Willingness to Pay for a Specialty Blend Compost Product Developed from Brown Seaweed Harvested from Coastal Regions in Texas

Waliczek

Wagner

Guney

2020

hortte

Self Cite

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Composting is the biological decomposition of organic materials, such as plant tissue, food scraps, paper, animal fodder, and wood chips. The end-product, compost, is a beneficial soil amendment because it can contain a diversity of beneficial microorganisms, has high nutrient and water-holding capacities, can increase total soil porosity, and contains essential plant nutrients that improve soil productivity. Coastal regions of the Gulf of Mexico, as well as the Atlantic and European shorelines, have witnessed a proliferation of brown seaweed (Sargassum sp.). When piled on beaches, tourism appeal is reduced, threatening the local economy. When amassed offshore, thick brown seaweed mats can hinder fishing. Excessive decomposition rates can lead to eutrophication, which threatens coastal areas economically and environmentally. Despite these problems, seaweed may be considered a valuable compost ingredient. Therefore, the purpose of this study was to conduct a market test to determine the potential value of a seaweed-incorporated compost to consumers in Texas and to identify attributes of likely consumers. A marketing survey was developed and distributed to gardeners in the central and south Texas regions. Contingent valuation questions measured participants’ willingness to pay for the seaweed compost products. Participants were able to see, smell, and touch a sample of the compost while completing the survey. Despite 92% of respondents ranking themselves as inexperienced in compost behavior, results indicated a potential for a specialty, competitively priced seaweed-incorporated compost to be introduced to the market. Respondents were most willing to pay $4.00/ft3 to $5.00/ft3 for seaweed-incorporated compost. Additionally, participants who responded positively to buying local, buying compost in the past, having positive environmental attitudes, and buying American were more likely to pay more for the seaweed-incorporated compost. There was not an obvious pattern between willingness to pay for seaweed-incorporated compost and demographic responses.

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Self-reported Willingness to Pay for Texas Persimmon Fruit as a Food Source

Cited by 5 publications

References 24 publications

Studying the Market Potential for Specialty Cultivars of Sunflower Cut Flowers

Studying the Market Potential for Specialty Cultivars of Sunflower Cut Flowers

Profiling the consumers of farmers' markets: a systematic review of survey-based empirical evidence

Willingness to Pay for a Specialty Blend Compost Product Developed from Brown Seaweed Harvested from Coastal Regions in Texas

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