Selling Usability to Organisations

Abstract

Usability is now practiced by a large number of software developers, but has yet to gain wide acceptance. In order t~ get usa?ility off ~he ground in an organisation, its value must be communicated across multiple stakehol~er ~roups, which requires speakmg several "languages". This practical, hands-on tutorial will cover techniques for c?nvmcm~ mana~ement or potential clients of the value of usability, in terms each group understands. It will exam me what IS requITed to develop a usability strategy for a whole organisation, as well as how to fmd data to convince stakeholders of the value ofa single usability activity.