2018
DOI: 10.1007/s11135-018-0762-1
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Semantic differential for the twenty-first century: scale relevance and uncertainty entering the semantic space

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Cited by 35 publications
(34 citation statements)
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“…According to Chráska and Chrásková [ 68 ] this must be considered when using the SD method. Therefore, bipolar adjective pairs need to be standardized for a specific cultural environment [ 41 ]. Our adjective pool consists of pairs suggested by previous research as well as additional pairs considered suitable for this age group by experts [ 40 , 42 ].…”
Section: Discussionmentioning
confidence: 99%
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“…According to Chráska and Chrásková [ 68 ] this must be considered when using the SD method. Therefore, bipolar adjective pairs need to be standardized for a specific cultural environment [ 41 ]. Our adjective pool consists of pairs suggested by previous research as well as additional pairs considered suitable for this age group by experts [ 40 , 42 ].…”
Section: Discussionmentioning
confidence: 99%
“…The method is now universally applicable to measure any term, object, idea, activity, etc. [39][40][41][42]. If, for example, methods such as Likert scales were used in questionnaires, the questions had to fit the respective topic.…”
Section: Semantic Differential As a Techniquementioning
confidence: 99%
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“…All these measures are semantic differential scales with seven response options. The semantic differential has been frequently used in research concerning attitudes in social psychology and related fields, such as marketing [63].…”
Section: Methodsmentioning
confidence: 99%
“…A psychosemantic method was used to achieve this goal, which is based on the modelling of meaning systems as structures of representation of experience in consciousness (Artemieva, 1999;Stoklasa et al, 2018).…”
Section: Methods Of the Researchmentioning
confidence: 99%