Defining and evaluating data quality can be a complex task as it varies depending on the specific purpose for which the data is intended. To effectively assess data quality, it is essential to take into account the intended use of the data and the specific requirements of the data users. It is important to recognize that a standardized approach to data quality assessment (DQA) may not be suitable in all cases, as different uses of data may have distinct quality criteria and considerations. In order to advance research in the field of data quality, it is useful to determine the current state of the art by identifying, evaluating, and analyzing relevant research conducted in recent years. In light of this objective, the study proposes a systematic literature review (SLR) as a suitable approach to examine the landscape of data quality and investigate available research specifically pertaining to DQA. The findings of our SLR clearly reveal and demonstrate the criticality of data quality and point to new directions for future study and have consequences for researchers and practitioners interested in defining and assessing data quality.