Sensory benefits, emotions and usage patterns for olives: using Internet-based conjoint analysis and segmentation to understand patterns of response

Moskowitz, Howard R.; Silcher, Matthias; Beckley, Jacqueline H.; Minkus-McKenna, Dorothy; Mascuch, Teri

doi:10.1016/j.foodqual.2004.01.003

Cited by 37 publications

(34 citation statements)

References 9 publications

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“…However, Sweet olives and olive wine, which are well received by Chinese consumers, are rarely reported [12,13,14,15]. There are 2161 papers related to the production & processing studies.…”

Section: Contentmentioning

confidence: 99%

How Can We Make Chinese Consumers like Table Olive: A Review and Some Suggestions to the Researchers

Su¹,

Sun²,

Zhu³

2018

JFNR

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Why table olive is still not popular with Chinese consumers after its introduction to China for more than 50 years? As scientific output can reflect the applications of their study objects, to showcase the situation of Chinese table olive studies and to find out the possible answers to this question, we performed statistical analyses based on the Science Citation Index Expanded (SCI-E) database and the China Academic Journals Full-text Database (CJFD). Results show that the R & D of China's table olive sector are mainly focused on the introduction and cultivation of olives trees (Olea europaea L.) as well as the extraction of their high-value pharmaceutical and organic components, but rarely involve specific processing issues. However, the Chinese papers mostly report the results of table olive processing as well as the industrialization and the products with Chinese characteristics though the studies on these types of products have not been carried out in a comprehensive and systematic way. Chinese table olive researchers should consolidate the exchange and study with the non-Mediterranean countries, whose scientific output on table olives are worth of reference, such as Denmark, the UK, and the US, while maintaining communications with the scientists in Mediterranean countries.

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Section: Contentmentioning

confidence: 99%

How Can We Make Chinese Consumers like Table Olive: A Review and Some Suggestions to the Researchers

Su¹,

Sun²,

Zhu³

2018

JFNR

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show abstract

“…Dummy variables regression is a type of OLS analysis in which the independent variables (elements) take on either a value of '1' if the element is present in a concept, or a '0' if the element is absent [19]. Essentially, OLS regression related the presence or absence of each element in the concepts to the participant's rating (the dependent variable) [13,17].…”

Section: Data Transformation and Analysis Proceduresmentioning

confidence: 99%

Identifying the Drivers of a Foliage Plant Purchasing Decision via Contemporary Psychophysics

Dewar¹,

Keene²,

Kalk³

et al. 2016

Horticulture

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Using modified conjoint analysis techniques, two separate yet sequential studies were conducted to gain a better understanding of foliage plant consumers and their plant/purchasing preferences. The first study primarily focused on consumers' perceptions of a foliage plant and various purchasing conditions. The second study focused on accessories featured with a foliage plant in a retail setting. These studies revealed elements that appealed to each study's population as a whole, to specific demographic groups, and to different segments of the overall populations. Through both studies, the concept of "buy one, get one free" was of strong interest to the majority of participants. Elements related to consumer benefits, such as "this plant has been proven to improve the indoor air quality of your home," received the highest overall interest in study one, while elements related to plant containers, sleeves, and value garnered high overall interest in study two. Sorting the data by various demographic groups revealed a multitude of differences in consumer preference for foliage plants and plant purchasing experiences, which allow for targeted marketing by foliage plant retailers. K-clustering revealed separate and unique segments in each study. Study one resulted in a larger segment of the sample population (61%) primarily interested in consumer benefits, while the smaller segment (39%) was chiefly interested in plant care. Study two produced a segment (57%) interested in monetary value, as well as a segment (43%) drawn to plants bred by renowned breeders and promoted by sources such as Better Homes and Gardens. These observations will allow nurseries and retailers to customize the plant purchasing experience according to specific consumer preferences, thereby increasing consumer engagement and reinforcing purchasing decisions.

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“…The stimuli or the raw material for a conjoint measurement study comprises single, stand-alone elements. These elements of phrases are combined with other phrases to form a concept [ 59 ] , enabling a number of products to be compared and ranked based on their attributes [60][61][62] . For example, the developer might decide to incorporate certain ingredients with known health bene fi ts or create the product under a speci fi ed brand name [ 63 ] .…”

Section: Expectations and Acceptability Of Diabetic And Reduced-calormentioning

confidence: 99%

Low-Calorie Chocolates and Acceptability/Sensory Properties

Melo

Bolini

Efraim

2012

Chocolate in Health and Nutrition

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Sensory benefits, emotions and usage patterns for olives: using Internet-based conjoint analysis and segmentation to understand patterns of response

Cited by 37 publications

References 9 publications

How Can We Make Chinese Consumers like Table Olive: A Review and Some Suggestions to the Researchers

How Can We Make Chinese Consumers like Table Olive: A Review and Some Suggestions to the Researchers

Identifying the Drivers of a Foliage Plant Purchasing Decision via Contemporary Psychophysics

Low-Calorie Chocolates and Acceptability/Sensory Properties

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