Service Implementation of Consumer Interest in Tebing Tinggi Business Clinic Sumatera Utara

Abstract

This research begins with the development of MSMEs (Micro, Small and Medium Enterprises) which is an illustration of strengthening regional potential. Developing MSMEs can improve services to consumers in order to create buying interest. The benchmarks that are assessed through the level of confidence in a product directly aim to analyze customer interest. In this study, it is explained that customer interest is product quality, service quality, price, and cost which are closely related to meeting the service needs of the Tebing Tinggi Business Clinic (KLIBI) assisted them. The method used is the canonical analysis method which is a multivariate model that studies the relationship between the dependent variable set varied from the independent variable set. The data characteristics for canonical correlation are metric data, namely interval or ratio data. The research result gained that responsiveness and concern give the significant effect on the cost so that customers want to buy continuously. For the recommendation, The Government needs to improve the quality of product endorsement among Tebing Tinggi and Indonesian consumers by making the program business promotion and international exhibitions through KLIBI.

An Effect of Product Quality, Price, and Word of Mouth on Buying Interest : A case of Tretes Porridge in Binjai

“…towards brands and try to get the market penetration so that The interest in making the local prode in social economic forming. (Putra & Aginta, 2019), (Putra & Damanik, 2020). Product quality makes an assessment of its conformity to a predetermined measuring standard.…”

“…The success of business education system in the the knowledge creation process in higher education to be made a new creation. Methodology system allows us to explore the knowledge invention in many products, The organizations may be controlled may be required to enable such generalizations (Putra., Damanik, 2020), (Putra., Ami, 2017).…”

“…It will be formed through collaborative activities between entrepreneurs who have been successful in price and word of mouth. Improving the quality of MSMEs, It needs to improve how they achieve optimal results of business continuity (Putra & Damanik, 2020) As the development of entrepreneurs, They will face the tremendous obstacles due to the rise of the cultivated depending on intelligence to create a strong production. Good WOM in presenting product must have a concept based on customers based.…”

Meningkatkan Jiwa Kewirausahaan Petani Gunung Leuser Kabupaten Langkat

“…Dengan konsep kemitraan dalam meningkatkan pelayanan kepada UMKM, konsep petai ini dapat meningkatkan kualitas barang dan jasa. Konsep ini dikembangkan melalui pelatihan secara lang yang menjadi pemikiran pola pelayanan kepada konsumen agar dapat terus meningkatkan minat beli terhadap produk yang akan disajikan kepada pelanggan (Putra & Damanik, 2020) Dalam mewujudkan ekonomi kreatif, langkah awal yang dibutuhkan oleh UMKM diperlukan fsilitas khusus dari pemerintah khususnya dalam meningkatkan kualitas kewirausahaan sebagai peran utama serta strategi pengembangan program pemberdayaan. Komoditas usaha yang dihasilkan dapat berupa barang atau jasa yang selanjutnya merupakan salah satu modal dasar mahasiswa berwirausaha dan memasuki pasar.…”

“…Jiwa kewirausahaan merupakan nyawa kehidupan dalam kewirausahaan yang pada prinsipnya merupakan sikap dan perilaku kewirausahaan dengan ditunjukkan melalui sifat, karakter, dan watak seseorang yang memiliki kemauan dalam mewujudkan gagasan inovatif kedalam dunia nyata secara kreatif. Karakter yang perlu dikembangkan merupakan suatu hal yang ditimbulkan melalui grup bisnis yang merupakan output dari mata kuliah kewirausahaan sesuai dengan pemaparan dari Putra & Damanik, 2020, Putra, 2015, Putra, 2015 Proses kewirausahaan menuntut kemauan untuk mengambil resiko dengan penuh perhitungan sehingga dapat mengatasi rintangan untuk mencapai kesuksesan yang diharapkan. wiraswasta pada mula-nya ditujukan pada orang-orang yang dapat berdiri sendiri.…”