“…The deep involvement of customers, employees, and service network partners impose significant demands on the organization to generate, process, and distribute information between and together with diverse stakeholders (e.g., Nijssen, Hillebrand, Vermeulen, and Kemp, ; Storey, Cankurtaran, Papastathopoulou, and Hultink, ; Wieland, Polese, Vargo, and Lusch, ). Regarding the use of IT tools, previous research has emphasized their importance for service innovations (e.g., Plattfaut et al, ), but has also identified several challenges, due to the heterogeneity of the stakeholders (Jaakkola, Meiren, Witell, and Reynoso, ). This implies that the use of IT and its performance impact cannot be independent from the firm's business focus.…”