“…In consideration of this point, we submit that employees play a frontline role while implementing CPP at company level ( Potoski and Callery, 2018 ; Veleva et al., 2017 ); however, their take on the implementation and impact of CPP has been grossly overlooked in previous studies ( Adapa, 2018 ; Farooq and Salam, 2020 ; Matthews, 2018 ; Ramos et al., 2021 ; Yadav et al., 2020 ). In this context, this study argues that the mainstream and practical role of employees, which is undoubtedly very important for carrying out the on-ground implementation of CPP, needs a thorough exploration in the context of EE, OP, OI and DSIW ( Hilson, 2000 ; Li et al., 2019 ; Ramos et al., 2021 ; Salam et al., 2019a ; Salam and Farooq, 2020 ; Yusup et al., 2015 ; Zhang et al., 2015 ). Additionally, adding to the importance of this study Farooq and Salam (2020, p. 16) have also called for more micro level studies for ascertaining the relation between the implementation of CPP and DSIW ( Farooq and Salam, 2020 , p. 16).…”