“…SERVQUAL is built on this paradigm (Parasuraman et al, 1991a, and it has found numerous applications as a service quality measure (Babakus & Boller, 1992;Brysland & Curry, 2001;Donnelly, Mike, & Shiu et al, 1999;Donnelly et al, 2006;Donnelly, Wisniewski, Dalrymple & Curry, 1995;Dyke et al, 1999;Lam & Woo, 1997;Parasuraman et al, 1991bWeekes, Scott, & Tidwell, 1996;Wisniewski, 2001aWisniewski, , 2001b. Moreover, it continues to be very popular as a service quality measure across many cultures (Aghamolaei et al, 2014;Musah et al, 2015;Ogunnowo, Olufunlayo, & Sule, 2015;Roslan, Nor, & Wahab, 2015). The instrument has been described as the most commonly used tool for measuring service quality.…”