2023
DOI: 10.35145/jabt.v4i1.118
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Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu

Eri Akmal,
Harry Patuan Panjaitan,
Yanti Mayasari Ginting

Abstract: This study aims to analyze the effect of service quality, product quality, price, promotion, and location on CV Restu's customer satisfaction and loyalty. This research is quantitative research by distributing questionnaires to respondents. The population in this study is CV Restu's customers whose numbers cannot be known with certainty. The sample selection method in this study used the incidental sampling method. Determination of the number of samples in the study using the formula Roscoe theory so that the … Show more

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Cited by 5 publications
(2 citation statements)
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“…A related study claims that policy instruments have substantial direct and indirect effects on families' intentions to segregate. The empirical analysis supports this claim using a Structural Equation Modeling (SEM) methodology [74]. When the government implements targeted policies to encourage waste separation, it can boost people's motivation to participate.…”
Section: Statistical Analysis: Structural Equation Modelingmentioning
confidence: 75%
“…A related study claims that policy instruments have substantial direct and indirect effects on families' intentions to segregate. The empirical analysis supports this claim using a Structural Equation Modeling (SEM) methodology [74]. When the government implements targeted policies to encourage waste separation, it can boost people's motivation to participate.…”
Section: Statistical Analysis: Structural Equation Modelingmentioning
confidence: 75%
“…Structural pattern recognition and statistical pattern recognition are two kinds of pattern recognition methods [9][10][11][12]. Structural pattern recognition is based on structural information, while statistical pattern recognition is based on eigenvalue.…”
Section: Discussionmentioning
confidence: 99%