“…Other works, moreover, point to the influence of organizational culture on companies innovation (Stacho, Potkány, Stachová, & Marcineková, 2016). In this context, to develop innovation, some studies indicate that companies need "knowledge, new skills, flexible working conditions; organizational climate and culture that support the development of innovations and the innovation potential of each individual" (Vnoučková & Urbancová, 2020). Cultural Characteristics (CC), such as, flexibility and support for positively change, influence creativity and, consequently, innovation within a company (Shahzad, Xiu, & Shahbaz, 2017).…”