Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model

Surira, Mukul Dev; Zakkariya, K.A.; Sajid, Muhammed

doi:10.1016/j.jretconser.2024.104123

Journal of Retailing and Consumer Services

2025

DOI: 10.1016/j.jretconser.2024.104123

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Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model

Mukul Dev Surira,

K.A. Zakkariya,

Muhammed Sajid

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Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model

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References 58 publications

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