Sharing Student Marketing Competences Through Gamification and Its Use as a Decision Making Tool for Business Planning

Puebla, Inmaculada; Ayestarán, Raquel

doi:10.21125/edulearn.2020.0902

EDULEARN Proceedings

2020

DOI: 10.21125/edulearn.2020.0902

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Sharing Student Marketing Competences Through Gamification and Its Use as a Decision Making Tool for Business Planning

Inmaculada Puebla¹,

Raquel Ayestarán²

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Sharing Student Marketing Competences Through Gamification and Its Use as a Decision Making Tool for Business Planning

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