Shifting work competencies in an emerging economy: a comparison of accounting students’ perceptions of demand and supply

Abstract

PurposeThe purpose of this study is to ascertain which competences are seen by employers as important for accounting students in an emerging economy, to triangulate this list with the experiences of working students and compare with those work competencies acquired during the period of study.Design/methodology/approachThis study employs a novel mixed-method approach, with interviews of employers (n = 11) to identify key work competencies, and then with a quantitative study of working students (n = 184) to examine the work competency gap, using paired T-tests and mean weight discrepancy scores. The study was undertaken between September and December 2022.FindingsThe paper provides empirical insights into key work competencies in an emerging economy. There is a focus on technical skills at the university, whilst soft skills are preferred by employers. New key work competencies were uncovered relating to intuition, innovation and communicating in a foreign language. The key personal characteristics required for the job relate to change and uncertainty.Research limitations/implicationsA qualitative assessment of key work competencies of employers and the use of mean weighted discrepancy scores is recommended in further studies in this field.Practical implicationsPractical approaches for educators, government and employers are offered to address the increasing demand for soft skills and other work competencies specific to an emerging economy.Originality/valueThe study is set in an emerging economy, which is underdeveloped in this field. The findings inform key stakeholders with a vested interest in reducing the work competency gap.