Precious and rare elements have traditionally dominated inorganic
photophysics and photochemistry, but now we are witnessing a paradigm
shift toward cheaper and more abundant metals. Even though emissive
complexes based on selected first-row transition metals have long
been known, recent conceptual breakthroughs revealed that a much broader
range of elements in different oxidation states are useable for this
purpose. Coordination compounds of V, Cr, Mn, Fe, Co, Ni, and Cu now
show electronically excited states with unexpected reactivity and
photoluminescence behavior. Aside from providing a compact survey
of the recent conceptual key advances in this dynamic field, our Perspective
identifies the main design strategies that enabled the discovery of
fundamentally new types of 3d-metal-based luminophores and photosensitizers
operating in solution at room temperature.