DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers 2019
DOI: 10.7441/dokbat.2019.047
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‘Should I Purchase or Not’? A Literature Review of Country-of-Origin Effect on the Use of Domestic Brand

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“…Despite persistent advantages, the concept of cybersecurity threats plays a significant role in the adoption and retention of the technology (Kimani et al, 2019;Tyagi, 2019). Therefore, the growing knowledge of the cyber threats is regarded as a driver that could potentially moderate the perception of customers towards the acceptance and retention of new technology (Jibril et al, 2020).…”
Section: Cybersecurity Overviewmentioning
confidence: 99%
“…Despite persistent advantages, the concept of cybersecurity threats plays a significant role in the adoption and retention of the technology (Kimani et al, 2019;Tyagi, 2019). Therefore, the growing knowledge of the cyber threats is regarded as a driver that could potentially moderate the perception of customers towards the acceptance and retention of new technology (Jibril et al, 2020).…”
Section: Cybersecurity Overviewmentioning
confidence: 99%