2021
DOI: 10.1108/ijoa-07-2020-2320
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“Simple rules” as an approach to corporate selection of CSR strategies

Abstract: Purpose This paper aims to adopt the “simple rules” approach developed by Sull and Eisenhardt (2016) and apply it to explain how corporate social responsibility (CSR) manifests in myriad ways depending on the particular socio-economic and geopolitical context. Design/methodology/approach It illustrates the implicit principle of “simple rules” through the case of a major petroleum company in the United Arab Emirates (Emirates National Oil Company [ENOC]) using content analysis to trace its interpretation and … Show more

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Cited by 3 publications
(1 citation statement)
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References 39 publications
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“…Second, the UAE government declared 2017, 2018, and 2023 as the Year of Giving, Year of Zayed, and Year of Sustainability respectively. The Year of Giving propelled CSR to the fore (Duthler & Dhanesh, 2018; Goby & Karimova, 2022). It focused the nation on the culture of personal and corporate giving and columnated in developing UAE CSR law.…”
Section: Literature Review Theoretical Background and Csr During Glob...mentioning
confidence: 99%
“…Second, the UAE government declared 2017, 2018, and 2023 as the Year of Giving, Year of Zayed, and Year of Sustainability respectively. The Year of Giving propelled CSR to the fore (Duthler & Dhanesh, 2018; Goby & Karimova, 2022). It focused the nation on the culture of personal and corporate giving and columnated in developing UAE CSR law.…”
Section: Literature Review Theoretical Background and Csr During Glob...mentioning
confidence: 99%