Simulation looks to the future

Davidson, A. H.; Campbell, Stephen R.

doi:10.1136/bmj.h2760

Cited by 1 publication

(1 citation statement)

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“…In other words, these new tools allow management to nudge and manipulate the users' choices (Hansen and Jespersen, 2013). Such practices of digital control have been adopted in relation to subway engineers (Hodson, 2014), warehouse workers (McClelland, 2012), Starbucks baristas (Kantor, 2014), UPS delivery personnel (Davidson and Kestenbaum, 2014), as well as new crowd-sourced workers on platforms such as Uber, Task Rabbit and Amazon mTurk (Hassan et al, 2013). To take one example, scheduling technologies are being used on Hong Kong's subway system to reduce unexpectedness (i.e.…”

Section: Algorithmic Management and Ideological Controlmentioning

confidence: 99%

Who is pulling the strings in the platform economy? Accounting for the dark and unexpected sides of algorithmic control

Pignot

2021

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This paper aims to address the dark side perspective on digital control and surveillance by emphasizing the affective grip of ideological control, namely the process that silently ensures the subjugation of digital labour, and which keeps the ‘unexpectedness’ of algorithmic practices at bay: that is, the propensity of users to contest digital prescriptions. In particular, the theoretical contribution of this paper is to combine Labour Process with psychoanalytically-informed, post-structuralist theory, in order to connect to, and further our understanding of, how and why digital workers assent to, or oppose, the interpellations of algorithmic ideology at work. To illustrate the operation of affective control in the Platform Economy, the emblematic example of ride-hailing platforms, such as Uber, and their algorithmic management, is revisited. Thus, the empirical section describes the way drivers are glued to the algorithm (e.g. for one more fare, or for the next surge pricing) in a way that prevents them, although not always, from considering genuine resistance to management. Finally, the paper discusses the central place of ideological fantasy and cynical enjoyment in the Platform Economy, as well as the ethical implications of the study.

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Section: Algorithmic Management and Ideological Controlmentioning

confidence: 99%