2017
DOI: 10.1108/bij-10-2015-0096
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Simultaneous evaluation of efficiency, input effectiveness, and output effectiveness

Abstract: Purpose The purpose of this paper is to develop a data envelopment analysis (DEA) technique that simultaneously measures efficiency and effectiveness to provide a comprehensive appraisal of the productivity. Additionally, an algorithm is recommended to determine targets that are used for measuring effectiveness. Design/methodology/approach In this paper, for measuring productivity, a new methodology based on non-parametric mathematical DEA technique was presented. The proposed procedure is able to compute th… Show more

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Cited by 5 publications
(4 citation statements)
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“…Customers expect sales executives to offer an amplified service role and adopt buyer-centric approach (Lassk et al , 2012). Organizations are increasingly endeavoring to decipher these expectations and enhance their ability to provide quality services to their customers (Shabani et al , 2017). Katzell and Guzzo (1983) have cited training as the most often used intervention to improve sales productivity.…”
Section: Introductionmentioning
confidence: 99%
“…Customers expect sales executives to offer an amplified service role and adopt buyer-centric approach (Lassk et al , 2012). Organizations are increasingly endeavoring to decipher these expectations and enhance their ability to provide quality services to their customers (Shabani et al , 2017). Katzell and Guzzo (1983) have cited training as the most often used intervention to improve sales productivity.…”
Section: Introductionmentioning
confidence: 99%
“…The three-stage DEA model was first introduced by Fried et al [31]. It is applicable to evaluating the relative effectiveness and returns to scale in the case of multiple inputs and outputs [45][46][47][48] and has been widely used to evaluate the effects of various policies [49]. Combined with the application of Stochastic Frontier Analysis (SFA), the three-stage DEA model can filter out the impact of environment and random factors on the evaluation object in the traditional DEA model [32], so as to make a more accurate evaluation.…”
Section: Methodsmentioning
confidence: 99%
“…Businesses focus on keeping the quality of the sales by investing in training ( Kodwani and Prashar, 2019 ). Firms strive to meet consumers’ escalating expectations and manage organizational resources to provide quality service ( Shabani et al, 2017 ). Managers expect the training to result in several returns, such as salesforce motivation and sales competence ( Kauffeld and Lehmann-Willenbrock, 2010 ; Panagopoulos et al, 2020 ), leading to overall performance enhancement and goal achievement ( Salas-Vallina et al, 2020 ).…”
Section: Theoretical Backgroundmentioning
confidence: 99%