Sketching out Lexico‑Grammatical Patterns in Promotional Discourse Moves with Data Driven Learning

Abstract

This paper contributes to data-driven learning (DDL) literature about English for specific purposes. We examine the potential of DDL, via Sketch Engine, for learning and using persuasive language in a task-based approach to promotional discourse. This study took place in the applied foreign languages department of a French university (Langues étrangères appliquées - LEA). The LEA students’ written productions demonstrate mastery of lexico‑grammatical patterns for persuasive language encountered through Sketch Engine DDL activities. Students were generally favourable to the approach and considered it useful for developing their professional language skills.