Smart services – characteristics, challenges, opportunities and business models

Marquardt, Katrin

doi:10.1515/picbe-2017-0084

Cited by 30 publications

(30 citation statements)

References 4 publications

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“…Smart services are defined as services tailored to specific customer needs with the help of data and intelligent processing (Hermann et al, 2016). Therefore, it is essential to understand the customers and their surroundings, to have smart data and platforms to integrate and process the data and to change the business models and company mindset (Marquardt, 2017). IT technologies help to gain quality and timely information for the success of both large and small companies.…”

Section: Smart Servitizationmentioning

confidence: 99%

Drivers for Smart Servitization in Manufacturing Companies

Kaňovská

Tomášková

2018

AOL

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Wireless communication technologies associated with the Internet of things (IoT) have started to be used also in manufacturing. Developing data-driven services by IoT also known as "smart services" in manufacturing business has become one of the current trends. Sensors enable IoT systems to provide intelligent and smart services during the shift towards smart production. Smart technologies have begun to be used also in agriculture by means of agricultural and farming applications. The aim of the paper is to determine why manufacturing companies have started to provide smart services with their products. A literature review presents the background of smart services in manufacturing companies as well in agriculture. For the empirical part, a qualitative multi-case study was conducted among seven Czech electrotechnical manufacturers and one Czech agricultural tractor manufacturer. All case companies have already begun with their smart service development. The findings indicate that manufactures usually decide by themselves to start with smart servitization, but the main categories of smart servitization drivers are connected to competitive advantage. The study is unique in highlighting the problems of smart services in SMEs in the Czech Republic, where the industrial sector is still dominant in comparison to other European countries.

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Section: Smart Servitizationmentioning

confidence: 99%

Drivers for Smart Servitization in Manufacturing Companies

Kaňovská

Tomášková

2018

AOL

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“…The numbers published by BMWi (2016) The last years have shown that the digital transformation of economic processes and transactions and human interactions became an inescapable megatrend in ways never been anticipated years ago, and it is still the beginning. This growing dependence on the ubiquitous technologies and solutions combined with the demographic changes, declining availability of resources, globalization of the markets and growing international competition, and the increasing customer demands request new ways of thinking and acting to identify and deal with the related opportunities and challenges (Marquardt, 2017).…”

Section: Meaning Of Digitalizationmentioning

confidence: 99%

Digital Transformation and its Implications on Organizational Behavior

Foerster-Metz¹,

Marquardt²,

Golowko³

et al. 2018

JEURB

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“…Many reviews have revealed that the Smart term has been one of buzzwords used in many aspects of life such as; Smart city, Smart building, Smart product, Smart services, Smart tourism, etc. they have implied the synonym of Smart term such as "digital, internet, online" (Gutiérrez, Garbajosa, Díaz, & Yague, 2013;Marquardt, 2017). Moreover, Gretzel et.al, (2015) indicated that as everything has evolved into Smart; the need for conceptualization on this phenomenon has been increased.…”

Section: Smart Marketing and Tourismmentioning

confidence: 99%

Smart Marketing Usage in Egyptian Domestic Tourism: Opportunities and Challenges

Briez

Eljalil²,

Ezzat

2021

Minia Journal of Tourism and Hospitality Research MJTHR

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Challenges Domestic Tourism Egypt Opportunities Smart MarketingSmart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital role in enhancing the relationship between travel agency and tourists. Therefore, this study aims to identify the Smart Marketing Methods and explore the opportunities and challenges of using smart marketing methods in domestic tourism in Egypt. Accordingly, it adapted the descriptive methodology and used a mixed approach in collecting quantitative and qualitative. The quantitative approach is used by employing questionnaire to gather the primary data from domestic tourists in Egypt. The qualitative method is represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt. The main results of study demonstrated that there are many advantages of using smart marketing methods in domestic tourism in Egypt; however, there are some obstacles that have clear impacts upon them. The study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote domestic tourism and improve their marketing strategy to take advantages of using Smart marketing methods in tourism.

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Smart services – characteristics, challenges, opportunities and business models

Abstract: Abstract. "Industry 4.0", " Digitalization", "Internet of Things" and "Smart Services"

Cited by 30 publications

References 4 publications

Drivers for Smart Servitization in Manufacturing Companies

Drivers for Smart Servitization in Manufacturing Companies

Digital Transformation and its Implications on Organizational Behavior

Smart Marketing Usage in Egyptian Domestic Tourism: Opportunities and Challenges

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