Smartphone Ergonomics: A Proposal for Older People

Sheikh, Javed Anjum; Zafar, Beenish; Pervez, Anam; Bhutta, Zunaira Ilyas

doi:10.1007/978-3-319-41983-1_75

Cited by 2 publications

(2 citation statements)

References 25 publications

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“…The smartphone industry has overtaken the mobile sector and in 2015, smartphone accounted for about a third of the market, which is an entirely different situation currently ( Imtiaz et al, 2015 ). According to a German market research agency, Pakistan has overtaken the United Kingdom and the United States as the sixth fastest-growing smartphone market ( Sheikh et al, 2016 ). Based on population, Pakistan has a higher percentage of smartphone users than India.…”

Section: Introductionmentioning

confidence: 99%

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value

Jia

Alvi²,

Nadeem³

et al. 2022

Front. Psychol.

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Many researchers are currently showing interest in researching consumers who are purchasing the products with the help of new tools, and new kinds of markets are emerging rapidly. M-commerce is a prevalent mode of marketing and is famous among young people of Pakistan. Current research is planned to check the status of consumer purchase intentions (PIs) using perceived influence, virtual interactivity, brand image, and brand expected value among customers who purchase their products with the help of m-commerce. Data was collected from customers who were engaged in buying with the help of m-commerce by using the convenience sampling technique and 227 complete questionnaires were used in final analysis. This research examines the direct impact of perceived influence, virtual interactivity, brand image, and brand expected value on PIs and finds the indirect effect of brand image and brand expected value on the relationships of perceived influence and virtual interactivity with PIs. Results indicate that all the hypotheses of direct relationships are accepted except the hypothesis for the relation of virtual interactivity with consumer PIs. Virtual interactivity has an insignificant positive impact on consumer PIs. Brand expected value has a strong positive effect on consumer PIs among all. The current study proposed four mediational hypotheses. All the proposed mediational hypotheses are accepted.

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Section: Introductionmentioning

confidence: 99%

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value

Jia

Alvi²,

Nadeem³

et al. 2022

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…According to German market research institute Pakistan is the sixth growing market in the smartphone industry surpassing UK or USA. The increased value in the growth is due to innovation in the telecommunication technology and launch of 3G/LTE technologies in Pakistan (Sheikh, Zafar, Pervez & Bhutta, 2016). In Pakistan, the ratio of smartphones users is greater in comparison to Indian users as per population of the countries.…”

Section: Introductionmentioning

confidence: 99%

Mapping Compulsive Buying Behavior of M-commerce Consumers in Pakistan

Malik¹,

Hali²,

Malik³

2021

IRMBR

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In the last decade, emergence of different technological platforms have drastically influenced and altered societies across the globe. Social commerce or S-commerce which is an off shoot of e-commerce has become part of everyday life among consumers. Mobile commerce also known as m-commerce is a major contributor towards S-commerce. The current research intends to investigate the compulsive buying behavior and conspicuous online consumption frameworks in the context of m-commerce. This study is targets the trends of m commerce within the context of developing country like Pakistan. The current research aims at highlighting how the antecedents involved in the frameworks of compulsive buying behavior and conspicuous online consumption translate into behaviors in the context of m-commerce. The significance of the study can be judged from the fact that, it will help contribute towards to body of knowledge concerning modern social consumptions patterns of the consumers triggered by the m-commerce applications. The research utilizes the lens of the social impact theory with peers and m-commerce, based on the SOR model. The selected population for undertaking the study comprised of consumers who consume different products (i.e. apparel, gadgets, cosmetics and jewelry etc.). This study has diverse theoretical and managerial contribution in the field of consumer behavior. As the results of this study also validated the SOR model and as well as social impact theory in the context of the m-commerce. Secondly, this study taken participation and desire for self-promotion as an organism. And participation was directly inclined by the familiarity and closeness. Keywords: S-commerce, Compulsive Buying Behavior, Conspicuous Online Consumption, Social Impact Theory, SOR Model.

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Smartphone Ergonomics: A Proposal for Older People

Cited by 2 publications

References 25 publications

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value

Mapping Compulsive Buying Behavior of M-commerce Consumers in Pakistan

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