Social comparison nudges without monetary incentives: Evidence from home energy reports

Myers, Erica; Souza, Mateus

doi:10.1016/j.jeem.2020.102315

Cited by 68 publications

(26 citation statements)

References 25 publications

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“…Reiss and White (2008) find that public appeals during the California electricity crisis provided about a 7 percent reduction in electricity usage for residential consumers in San Diego. 12 Allcott and Rogers (2014) find that Table 3. The interval bars show one standard error of the treatment effect.…”

Section: Columns 2 and 4 Ofmentioning

confidence: 96%

Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

2018

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Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for economic activities. To investigate persistence of such interventions, we randomly assign households to moral suasion and dynamic pricing that stimulate energy conservation during peak-demand hours. We find significant habituation and dishabituation for moral suasion-the treatment effect diminishes after repeated interventions but can be restored to the original level by a sufficient time interval between interventions. Economic incentives induce larger treatment effects, little habituation, and significant habit formation. Our results suggest moral suasion and economic incentives produce substantially different short-run and long-run policy impacts.

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Section: Columns 2 and 4 Ofmentioning

confidence: 96%

Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

2018

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“…The treatment effects in exact percentage terms can be obtained by exp (β) − 1 and exp (γ) − 1 . 9 In this paper, we report both the log points and exact percentage terms. m it equals one if household i is in group m (the moral suasion group) and receives a treatment in t .…”

Section: A Effects Of Moral Suasion and Economic Incentivesmentioning

confidence: 99%

Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

Ito

Ida

Tanaka

2018

American Economic Journal: Economic Policy

138

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Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for economic activities. To investigate persistence of such interventions, we randomly assign households to moral suasion and dynamic pricing that stimulate energy conservation during peak-demand hours. We find significant habituation and dishabituation for moral suasion—the treatment effect diminishes after repeated interventions but can be restored to the original level by a sufficient time interval between interventions. Economic incentives induce larger treatment effects, little habituation, and significant habit formation. Our results suggest moral suasion and economic incentives produce substantially different short-run and long-run policy impacts. (JEL C93, D83, L94, L98, Q41, Q48)

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“…More precise information for households on the electricity requirements of individual appliances would be useful, as in many cases this is not clear. There is also scope for more research into the specific details of policy options for improving various residential energy use outcomes (Gillingham and Tsvetanov 2018;Myers and Souza 2019). Notes: The full sample size is 5,686.…”

Section: Conclusion and Policy Implicationsmentioning

confidence: 99%

Factors Affecting Renters’ Electricity Use: More than Split Incentives

2020

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This paper uses data from the 2015 Residential Energy Consumption Survey to explore the extent to which renters' electricity use in the United States exceeds that of otherwise similar non-renters. Renting households are found to use approximately 9% more electricity than non-renters when controlling for location, socioeconomic, and many appliance-quantity controls. There are multiple factors that explain this extra electricity use, including inferior energy efficiency of appliances, behavioural factors, differences in bill payment responsibilities, and additional reliance by renters on electric space and water heaters. The paper finds that none of these factors are dominant. The phenomenon of renters' (conditionally) higher electricity use is thus best understood as one that emerges from multiple sources.

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Social comparison nudges without monetary incentives: Evidence from home energy reports

Cited by 68 publications

References 25 publications

Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

Factors Affecting Renters’ Electricity Use: More than Split Incentives

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