2023
DOI: 10.1108/itp-08-2022-0616
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Social interaction and the successful exit of cultural and creative crowdfunding projects: evidence from the Modian platform

Abstract: PurposeSocial interaction in comment sections has become a key factor for backers' decision making in crowdfunding platforms. However, current research on the two-way social interaction in crowdfunding is insufficient, and there exist inconsistent conclusions. This study focuses on the social interaction between creators and backers and explores its influence on the successful exit of crowdfunding projects.Design/methodology/approachThe extended Cox model is used for the empirical analysis of 1,988 crowdfundin… Show more

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