Social Media Risks and Benefits

Abstract

Social media are becoming an important intermediary for interaction between governments, governments and citizens, and governmental agencies and businesses. This is due to the unique characteristics of social media: openness, participation, and sharing. However, despite rapid adoption, a growing concern and skepticism regarding the use of social media exists in the public sector. The purpose of this study is to investigate empirically the risks and benefits of social media use by public agencies. For this purpose, a research model was developed and tested in a survey of 289 government sector employees from six South Korean government research institutes. We found that both risks (i.e., social risk, time, psychological risks, and privacy concern) and benefits (i.e., social connectivity, social involvement, information attainment, and entertainment) significantly affect public sector employees’ satisfaction with and intention to use social media. However, the effect of the benefits on users’ satisfaction was stronger than the risks. The results of the study have important implications for researchers and policy makers.

The Influence of Social Media Affinity on Eating Attitudes and Body Dissatisfaction in Philippine Adolescents

“…In modern society, it is virtually impossible to ignore the in-https://doi.org/10.4094/chnr.2020.26.1.121 fluence of SM, which is a rapid communication method and a useful source of various types of information in everyone's daily lives [21]. The impact of SM is especially significant on teenagers, who have grown up with this technology, media use, and reliance on electronic communication [7,12]. Therefore, it is important to understand the impacts of social media affinity on adolescents' health.…”

“…A vast amount of information is exchanged among users who may be friends or family, but are just as likely to be total strangers across the globe. In this way, SM has the power to affect individuals' lives significantly by shaping their thoughts, values, and attitudes [7].…”

Theoretical Analysis of The Use of Social Media in The Enterprise Activity

“…Autorius pabrėžia, jei šios rizikos nėra veiksmingai mažinamos ir valdomos, jos gali sukelti neigiamų pasekmių įskaitant sukčiavimą, intelektinės nuosavybės praradimą, finansinius nuostolius, privatumo pažeidimus ir nesėkmes laikantis įstatymų ir taisyklių. Khan et al (2014) riziką apibrėžia kaip neaiškius jausmus dėl galimų neigiamų pasekmių naudojant tam tikrą produktą ar paslaugą. Autoriaus išskiria tokias pagrindines rizikas: 1) laiko; 2) psichologinę; 3) socialinę; 4) privatumo.…”

“…Autoriaus išskiria tokias pagrindines rizikas: 1) laiko; 2) psichologinę; 3) socialinę; 4) privatumo. Apibendrinęs rizikas Khan et al (2014) teigia, kad psichologinė rizika gali pasireikšti tuo, kad pasirinktas gamintojas ar paslaugos teikėjas gali neigiamai paveikti vartotoją, ir jis praras ramybę ar savivoką. Laiko rizika pasireiškia tuo, kad prie daugelio socialinių medijų veiklų žmonės įpranta ir kartais beprasmiškai švaisto tam savo laiką.…”

“…Taip pat turi būti laikomasi privatumo politikos, kitu atveju kyla rizika, kad privati informacija bus pateikta platesnei auditorijai, nei tikimasi. Visos šios rizikos turi neigiamą įtaką pasitenkinimui socialinėmis medijomis (Khan et al 2014).…”