Social Networking Site Use, Personality, User Habit, and Subjective Wellbeing: A Kazakhstani Pilot Study

Abstract

Considering the prevalence and increased use of online social networking sites (SNSs), the present study investigated the association between visiting SNSs and users’ subjective wellbeing. Data were collected from 251 participants and were analyzed using partial least square-based structural equation modeling. The findings showed that there was no significant direct influence of SNS use on users’ subjective wellbeing. Additionally, the study found a significant mediating influence of passion on the association between SNS visits and subjective wellbeing. Moreover, the study did not find any significant negative mediating impact of obsession with SNS visits and association with subjective wellbeing. Among various personality traits, openness to experience had a positive moderating impact and neuroticism had a negative moderating impact on the association between SNS visits and subjective wellbeing among SNS users. The study provides implications for managers and parents regarding improved SNS use and increased subjective wellbeing.

The Role of Social Media on Subjective Well-Being of Adolescents: a Systematic Literature Review

“…Other findings show no relationship between social media use and subjective well-being. The results of Mahmood et al, (2023) showed that there was no significant effect of social media use (social networking sites-SNS) on users' subjective well-being. This finding is supported by Jarman et al (2021) who found that the intensity of social media use is not directly related to subjective well-being.…”

“…This scoping review included ten articles, all of which were empirical studies. This research was conducted in different countries, namely Taiwan (Hsu et al, 2020); (Lai et al, 2018), Turkey (Koç & Turan, 2020), USA and Canada (Wirtz et al, 2020), China (Chai et al, 2019;Zhang et al, 2023), Kazakhstan (Mahmood et al, 2023), Australia (Jarman et al, 2021), Croatia (Keresteš & Štulhofer., 2019), Netherlands (Du et al, 2021). The subjects of these studies were adolescents with the status of high school and university students.…”