Social performance study of virtual image on social media

Abstract

At a time when the whole world is preparing to enter the metaverse life, people on various social media platforms can realize the ideal role setting through technological means, ranging from the choice of avatar to language expression habits, audio and video dynamic images, etc. However, contradictions inevitably arise between the real self and the virtual image. In this paper, we will explore and discuss the contradictions between people's real selves and virtual characters on social media from the perspective of Social Performance Study, and try to study the solutions from the intersection of sociology and performance disciplines.