Social value cocreation: a mode of value cocreation

Abstract

Purpose This paper aims to present a value cocreation framework that furthers understanding of social value cocreation. Design/methodology/approach This paper is an interdisciplinary conceptual analysis drawing on social enterprise studies, marketing research and philosophical value theory. It applies a visible-hand approach to the study of market relationships and, in line with philosophical research strategies, unfolds its analysis using conceptual distinctions. Findings This study provides a framework that substantiates the distinction between two modes of value cocreation and identifies the structure of the social enterprise business model. It explains how social enterprises can be conceived as role models for for-profit organizations, and it elucidates why social value cocreation is a demanding objective. Research limitations/implications This paper develops an integrative, nondichotomist view of value cocreation that does not conceptualize social and economic value cocreation as opposing goals. Practical implications Social enterprises can use the business model structure and two modes of value cocreation and view themselves as role models for for-profit organizations. Social implications This paper applies a visible-hand approach to both for-profit organizations and social enterprises. Using its framework, for-profit organizations can reflect on the consequences of their actions on society and how social value cocreation can improve social enterprise effectiveness. Originality/value To the best of the author’s knowledge, this paper is the first to bridge service-oriented approaches to marketing and social enterprise studies using philosophical value theory to improve understanding of social value cocreation.

Implications of value co-creation in agro-industrial services

“…As a result, these companies would destroy value which in turn leads to a decline in at least one of the integration systems (Hsieh & Chen, 2017;Plé & Chumpitaz Cáceres, 2010). Thus, the concepts of shared-value creation allow envisaging companies and organizations as an analytical structure and considering the differences in how they create shared value to broaden understanding about partnerships (Haase, 2021).…”

Responding to the imprecisions of social enterprise identity: considering the role of participatory governance

“…The concept “value co-creation” is used to encompass “the full scope of interconnectedness with other actors” (Frow and Payne, 2019, p. 82) and implies “co-engagement, co-responsibility, and shared commitments and meanings, aiming at the benefit of the other party and one’s own benefit” (Haase, 2021, p. 500). This translates into the need to carry out participatory processes that enable the interrelation between the different stakeholders to facilitate this collaboration.…”

Creativity, value cocreation and reflexivity: how functional and cooperative economy’s approach enhances service design performance

“…According to Haase (2021), cocreation is related to the idea of actors involved directly or indirectly cooperating "to integrate resources, bring combinations of resources that they consider fundamental and relevant for their own performance or change they want to achieve". Its concept rests on the dominant service logic, whose proposal is applied in competencies in favour of the benefit of the other, based on exchanging tangible and intangible resources to create value (Vargo & Akaka, 2012).…”