Society is not a text

Abstract

The question of how meaning serves to sustain dominance has been part of the programme of a critique of ideology from the outset. If ideology makes the meaning of the social world and its interpretations decontested, a main task of the critique of ideology is to show their contestability. I would like to reconsider the value of metaphor within this programme and claim that metaphors are noteworthy devices for the critique of ideology due to their ability to undermine ideological incontestability: by calling into question its consistency, by exploring other possible interpretations and by enriching its univocal character, that is, through evoking a new way of seeing social reality, metaphors manage to disclose the contestability of the social world and its interpretations.