An efficient regeneration system via shoot organogenesis and somatic embryogenesis from in vitro leaf and root explants was established for Scaevola sericea for the first time. The highest axillary shoot proliferation coefficient (4.8) was obtained on Murashige and Skoog (MS) medium supplemented with 1.0 mg/L 6-benzyladenine (BA) and 0.1 mg/L α-naphthaleneacetic acid (NAA) every 45 days. Young in vitro leaves and roots, which were used as explants, were cultured onto medium supplemented with different plant growth regulators. Our results showed that only cytokinins BA and thidiazuron (TDZ), could induce adventitious shoots and somatic embryos from leaf and root explants. The optimal medium to achieve this was MS medium supplemented with 2.5 mg/L BA and which induced most adventitious shoots (2.7) and somatic embryos (17.3) from leaf explants within 30 days. From root explants, 1.1 adventitious shoots and 7.6 somatic embryos could be induced on MS medium supplemented with 2.5 mg/L TDZ. Histological observation showed that both somatic embryos and adventitious shoots were originated from homogeneous parenchyma and the development of somatic embryos was visible. Maximum rooting percentage (99.0%) was achieved on half-strength MS medium supplemented with 2.5 mg/L NAA. Well-rooted plantlets, which were transplanted into a substrate of pure river sand, displayed a high survival percentage of 91.7% after transplanting for 45 days while the best substrate for plantlet growth was river sand: coral sand (1:1). Abbreviation MS Murashige and Skoog medium 2,4-D 2,4-Dichlorophenoxyacetic acid NAA α-Naphthaleneacetic acid TDZ Thidiazuron BA 6-Benzyladenine KIN Cytokine PGRs Plant growth regulators Scaevola sericea Vahl (syn. Scaevola taccada (Gaertn.) Roxb.), commonly known as beach naupaka, is a semimangrove tree from the Goodeniaceae that consists of 13 genera with 329 accepted species 1 , and almost all the original and existing species are concentrated in Australia 2. Only the genus Scaevola is widespread throughout the world 3. There are a total of 300 scientific plant names of species rank for the genus Scaevola, 40 of which are distributed outside Australia, mostly in tropical island areas 4. S. sericea is a dominant plant at the leading edge of beach communities throughout much of the tropical Pacific 5,6. S. sericea has beautiful flowers with a long flowering period, beautiful branch type and leaves, so it is often bred as an ornamental and landscape plant 7,8 .