“…To understand BC acceptance behavior and barriers to BC adoption, the UTAUT is used in studies on adopting and using technology across different sectors [ 23 – 26 ]. It is an influential model used in the adoption of new technologies, such as cloud computing [ 25 ] and mobile payments [ 24 ], promoting the adoption of BC in supply chain management in the United States of America and India [ 27 ], and similar to the supply chain in Malaysia [ 28 ] and Brazil [ 29 ], technology adoption in health care [ 30 ], and student behavior towards the use of mobile learning [ 31 ].…”