SOME-Q: A Model Development and Testing for Assessing the Consumers’ Perception of Social Media Quality of Small Medium-Sized Enterprises (SMEs)

Suryani, Tatik; Fauzi, Abu Amar; Nurhadi, Mochamad

doi:10.1080/15332667.2020.1717277

Cited by 25 publications

(29 citation statements)

References 51 publications

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“…Nowadays, companies use websites and social media platforms as strategic communication tools to communicate not only their companies' profiles but also the offered products or services to their intended market (Liao, To and Shih, 2006;Galati et al, 2016;Suryani, Fauzi and Nurhadi, 2021). Customers may receive stimuli regarding products, services, and brands via company-managed websites and social media platforms.…”

Section: Schematic Theorymentioning

confidence: 99%

“…This occurs because SMEs face several barriers, including a lack of access to information about the latest technology (Kergroach, 2020), a lack of investment and necessary training to plan, monitor, and maintain the use of effective digital media (Halim et al, 2020;Malesev and Cherry, 2021), which makes it difficult for SMEs to maximize their business operations through the use of digital media (Raharja et al, 2019). Furthermore, SMEs must understand that having a website and social media presence is critical, but how they manage the quality of these two digital channels is even more critical, as poor management of these two channels has a significant negative impact on consumers' perceptions concerning the company's image, which can result in decreased consumer purchasing interest (Zhou and Jia, 2018;Suryani, Fauzi and Nurhadi, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…The mentioned issue above has become so prevalent in recent years that it has attracted the attention of numerous researchers, some of whom have addressed the issue by examining the effect of websites' quality (Muller, 2008;Hutter et al, 2013;Barreda et al, 2016;Wilson, Keni and Tan, 2019) and social media's quality (Michaelidou, Siamagka and Christodoulides, 2011;Bruhn, Schoenmueller and Schäfer, 2012;Cham et al, 2016;Seo and Park, 2018;Poulis, Rizomyliotis and Konstantoulaki, 2019;Suryani, Fauzi and Nurhadi, 2021) on increasing brand awareness and companies' images in the consumers' minds. Regrettably, most of the extant literature discusses the impact of digital media's use by large companies, while studies focusing exclusively on SMEs are few and far between (Matarazzo et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia

Suryani¹,

Fauzi²,

Nurhadi³

2021

GADJAH MADA INT. J. BUS.

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This study aims to validate the essential antecedents of brand image enhancement in the digital era, based on a schematic theory. This study involved 400 respondents from four capital cities in Java, Indonesia, which comprise Surabaya, Jakarta, Bandung, and Yogyakarta, based on a quota sampling technique. The findings indicate that the quality of websites and social media sites may have no direct effects on brand image; any effects are transmitted through a serial mediation of brand awareness and E-WOM. Explicitly, the effect of a website’s quality on brand image is fully mediated, while social media’s quality effect on brand image is partially mediated through brand awareness and E-WOM. This study extends the current literature related to SMEs’ brand image. Also, this study offers practical recommendations for several stakeholders interested in empowering SMEs, including the government, entrepreneurship-based universities, and the SMEs themselves, who are all seeking strategies to enhance brand image while utilizing digital platforms such as social media and websites.

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Section: Schematic Theorymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia

Suryani¹,

Fauzi²,

Nurhadi³

2021

GADJAH MADA INT. J. BUS.

Self Cite

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“…Gandhi et al (2018b) relacionam-se pois são trabalhos que envolvem a elaboração e aplicação de um modelo de avaliação da qualidade de serviço promovidas pelos funcionários. Dentre os artigos selecionados no portfólio final, destacou-se a presença dos grupos de tecnologia (AKMAN;DAGDEVIREN, 2018;CHEN;JAW;WU, 2016;KHAYER et al, 2020), negócios digitais (GHOBAKHLOO;HONG;STANDING, 2015;SORKUN, 2019;SURYANI;FAUZI;NURHADI, 2020;VONGSRALUANG;BHATIASEVI, 2017), desempenho dos funcionários (GANDHI; SACHDEVA; GUPTA, 2018b, 2018a; GHANI; YASIN; ALI, 2019) e aplicações em restaurantes (KUKANJA; PLANINC, 2018PLANINC, , 2019. Além disso, percebeu-se a presença de aplicação de pesquisas em outras vertentes, como turismo (CARLSEN, 2011), lealdade dos consumidores (SARAPAIVANICH; PATTERSON, 2015), desenvolvimento de modelo baseado nos constructos da avaliação da qualidade de serviços (OWUSU-FRIMPONG; NWANKWO, 2012), cadeia de suprimentos (NAOUI, 2014) e relacionamento com fornecedores (GANDHI; SACHDEVA; GUPTA, 2019).…”

Section: Avaliação Da Qualidade De Serviço Em Pmesunclassified

Proposta de indicadores de melhoria a partir da avaliação da qualidade de serviços em uma empresa de pequeno porte

Herzog

Ribeiro

Paladini

et al. 2021

P&P

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Pequenas e médias empresas (PMEs) fornecem suporte ao crescimento econômico de empresas de grande porte bem como são responsáveis pelo desenvolvimento social a partir da geração de empregos, principalmente em países emergentes como o Brasil. Desta forma, torna-se essencial avaliar a qualidade na prestação de serviços em PMEs. Apesar disso, percebe-se a ineficiência desta prática neste setor. Portanto, este trabalho objetiva propor indicadores de melhorias a partir da avaliação da qualidade nos serviços de uma PME do ramo de reforma de pneus. A metodologia baseou-se no desenvolvimento de uma revisão de literatura e um estudo de caso por meio da observação participante, entrevistas não estruturadas e visitas presenciais à empresa. Como resultado, propôs-se seis indicadores mediante a aplicação de um modelo de avaliação da qualidade de modo a sustentar o gerenciamento das melhorias além de auxiliar a tomada de decisões da PME. Por fim, constatou-se que o controle dos indicadores representa papel fundamental no alcance dos objetivos estratégicos da empresa, proporcionando melhorias no relacionamento com o consumidor à longo prazo.

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“…In addition to the competencies that students acquire in higher education processes, they are currently exposed to social media messages. These communication channels can affect people's perceptions of governments (Aladwani and Dwivedi, 2018), companies (Suryani et al, 2020), universities (Clark et al, 2017), and health conditions, such as the COVID-19 pandemic (Yu et al, 2020). Social media sites are selected based on personal preferences, in this sense, Twitter has a more political connotation, Facebook and Instagram facilitate communication with family and friends, Youtube contributes to learning through online video tutorials and LinkedIn is a platform oriented towards professional networking (DeGroot et al, 2015;Madge et al, 2009;Yang and Lee, 2020;Zide et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Measuring the association between students’ exposure to social media and their valuation of sustainability in entrepreneurship

Barrera-Verdugo

Villarroel

2021

Heliyon

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Currently, university students can read content from various social media sites; however, little is known about the relationship between students' social media exposure and their valuation of sustainability in entrepreneurship and of environmental and social care as drivers of new venture creation. This research seeks to reduce this knowledge gap, evaluating discrepancies among undergraduates according to the intensity of their social media use. An online survey was applied to compare students’ perceptions based on their reading of Twitter, Facebook, Instagram, LinkedIn, and YouTube. A total of 143 valid responses of students in business and engineering careers in Chile were analysed using the Mann-Whitney test, showing a difference in the perceptions of undergraduates who read social media content once a day or more. The results show that a higher frequency of reading such content is related to higher perceived relevance of environmental sustainability, social welfare, and fair trade; likewise, it is linked with less perceived importance of sustainability as a driver of entrepreneurship. This evidence is relevant in recognizing the potential of social media sites to strengthen the higher education in sustainable entrepreneurship because these channels can be incorporated as a formal source of information for learning and its use is still limited. Future research should explore what specific types of content have the most significant impact on perceptions of sustainable entrepreneurship and promote particular methods for their application in this area.

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SOME-Q: A Model Development and Testing for Assessing the Consumers’ Perception of Social Media Quality of Small Medium-Sized Enterprises (SMEs)

Cited by 25 publications

References 51 publications

Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia

Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia

Proposta de indicadores de melhoria a partir da avaliação da qualidade de serviços em uma empresa de pequeno porte

Measuring the association between students’ exposure to social media and their valuation of sustainability in entrepreneurship

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