Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices

Saile, Katharina S.; Neef, Nicolas E.; Hüttl-Maack, Verena; Otto, Siegmar

doi:10.1080/02650487.2024.2425220

International Journal of Advertising

2024

DOI: 10.1080/02650487.2024.2425220

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Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices

Katharina S. Saile,

Nicolas E. Neef,

Verena Hüttl-Maack

et al.

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Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices

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References 62 publications

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