Specyfika kryzysów wizerunkowych w mediach społecznościowych

Responsible consumer not only reduces consumption and selects environmentally friendly or ethical products, but also actively manifesting their beliefs by taking part in consumer boycotts. Consumer boycott is a temporary cessation of buying the products of unethical company in order to persuade it to change the behaviour. Social media are becoming increasingly important factor influencing consumer behaviour. Social media make it easier to exchange information about products on the unprecedented scale, which determines purchasing decisions, especially since consumers are more likely to believe the opinions of other consumers than businesses. Thanks to social media adverse information about the company and call for a boycott of its products can spread on a large scale in a short period of time. Although that consumer boycotts in Poland are much less common than in developed countries, it has occurred here some effective consumer boycotts such as AntyNC + or boycott the LPP.

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The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research

Tworzydło

Szuba

2019

Marketing of Scientific and Research Organizations

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Summary The article constitutes a presentation of the results of research devoted to the current trends in crisis PR. The authors of the work made an attempt to diagnose crisis prevention in a cross-section of two dimensions. On the one hand the perspective of business (survey of companies) was presented and on the other hand experts’ opinions (survey of the leaders of public relations agencies) were shown. As a result of analyses a point model of an immune system, which takes into consideration the key instruments of crisis methodology (developed procedures in form of communication management book, dedicated anti-crisis structures in an organization, crisis team with a fixed membership and a system of communication trainings) was designed. Diagnosis of prevention measures of the leaders of Polish business — based on the years 2007–2017 showed major deficiencies in the degree of companies’ preparation for the risk of crisis.

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Specyfika kryzysów wizerunkowych w mediach społecznościowych

Cited by 4 publications

References 11 publications

Crisis Management: The Perspective of Organizational Learning

Crisis Management: The Perspective of Organizational Learning

Odpowiedzialny Konsument W Mediach Społecznościowych – Przykłady Skutecznych Bojkotów Konsumenckich W Polsce

The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research

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