2023
DOI: 10.54097/hbem.v21i.14340
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SQB -- A Research on Its Applications and The Correlating Mechanism

Shiyi Lu

Abstract: After several former studies on the cognitive heuristics and correlating economical influences, the explanatory effectiveness of SQB perspective is explained by multiple empirical scenarios. Hence, this essay will focus on three applications in which the SQB perspective, correlating models and research methods would provide insightful opinions. After reviewing the former attempts on the original model and early researchers’ empirical examination on the Status Quo Bias (SQB), this essay will concentrate on SQB … Show more

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