Sunflower is one of the most important oilseed plants in the world and its oil has nutritional and high economic value. Selection of high‐yielding hybrids is important in sunflower breeding. In this regard, 11 new hybrids along with four cultivars were evaluated in a randomized complete block design with four replications during the 2018–2020 growing seasons. The phenological and agronomic traits including days to flowering, days to ripening, plant height, stem diameter, head diameter, seed number per head, thousand‐seed weight, oil content, and seed yield were measured. In this study, the methods of genotype × trait (GT) and genotype × yield × trait biplot (GYT) were used to identify interrelationships between different traits and to select the best sunflower hybrids based on multiple traits. According to the results, GYT biplot method was more efficient compared to the GT biplot method. Considering both superiority index (SI) and GYT biplot, the genotypes G8, G11, G5, and G3 were superior in terms of agronomical attributes such as flowering and maturity times, stem and head diameter, plant height, thousand‐seed weight, and seed number per head in close relationship with grain yield. Oil content of the hybrids G8, G11, G5, and G3 was 47.9%, 46.4%, 45.8%, and 46.3%, respectively. The results indicated that there is a potential for simultaneous genetic improvement of the characteristics (i.e., plant height, thousand‐seed weight, seed number per head, early maturity) in sunflower. Overall, the GYT graphical biplot method provides a practical and efficient new approach for the identification of suitable hybrids according to the set of intended characteristics in sunflower improvement under multi‐years or multi‐locations.